LA CEOs, an education and support group for CEOs presents:  The Game Layer

Depending on your degree of immersion in the digital world, it's possible that you've never heard the term "gamification" or that you're already sick of it. Fundamentally, it's all basic insights into human psychology and the role of incentives, recently repopularised in books such as Freakonomics and Nudge. 

The concept it was everywhere.  Game designers, as the logic goes, have become the modern world's leading experts on how to keep customers excited, engaged and committed: the success of the games industry proves that, whatever your personal opinion of Grand Theft Auto or World of Warcraft. New location-aware services like Foursquare and SCVNGR aim is to "build a game layer on top of the world" – allowing consumers to compete to win rewards at restaurants, bars and cinemas on their smartphones.  

So why not apply that expertise to all those areas of your business where you could use more engagement, commitment and fun?  The practice has ramifications for education, civic life, health care, and industry. 

Our featured speaker is Thom Kozik.  A veteran of the online and free-to-play game segments, Thom is an operational executive who’s built great teams and great products at companies including Atari, Bigpoint, Yahoo, and Microsoft.  In addition, his background includes successful startups, and an early career at the National Security Agency.   Thom serves as a Mentor for Adeo Rossi’s Founder Institute, and has previously served on the Board of Directors for the Media, Entertainment and Technology Alliance (METal) in Los Angeles, the Arizona Film Festival, and the Board of Governors for the Academy of Interactive Arts & Sciences.

Please join us for an intellectually stimulating presentation, conversation, and problem solving round table.

Space is very limited for this free event.  We request that you honor your commitment of attendance & punctuality.

If event is sold out, please sign up for the wait list.  A limited number of additional tickets will be released 48 hours prior to the roundtable.

For your convenience LA CEOs will be held the first Thursday of the month for the remainder of the year at this location, except for June, which it will be the second Thursday.

This is not a networking event. It is for CEOs only.  Service providers will be asked to leave.  Please only provide business cards upon request